Pathfinder Program Overview
Application Process:
- Summer: Application opens for any Highland Ridge RV owner.
- Fall: Applications are reviewed, and final candidates are contacted.
- End of Year: Jayco Family of Companies’ Pathfinders are announced.
- January: Brainstorming process begins, including content ideas, camping season planning, and meetings with our Ambassador Specialist. New Pathfinders are then welcomed to the Jayco Family of Companies’ Pathfinder family!
- Spring: Official launch of the new year’s ambassadors.
Learn More About Becoming a Jayco Family Pathfinder
This is a contract from January to December, annually.
Content creation can include:
- Written blogs
- Photography
- Short-form videos
- Instagram takeovers
- Social Media posts on Instagram and Facebook
- Event attendances
- Public relations opportunities
- And more!
Even if you’re currently an ambassador for another outdoor brand, we still encourage you to apply.
Requirements to Become a Jayco Family Pathfinder
- Ownership: Own an RV or motorhome from the Jayco Family of Companies. This includes Jayco RV, Entegra Coach, Highland Ridge RV or Starcraft RV.
- Activity: Be actively RVing in the year you are applying to become a Pathfinder.
- PR Openness: Be open to PR opportunities.
And that’s it! What are you waiting for?
What it Means to be a Pathfinder
This program is more than just content or social media engagement. We invest in our Pathfinders as individuals and help you grow a deeper passion for RVing!
Pathfinder Responsibilities:
- Advocacy: Utilize your platforms to advocate for Jayco Family of Companies and the broader RV community.
- Expertise: Become an expert in Jayco Family of Companies’ initiatives, values, mission statement, and marketing campaigns.
- Engagement: Engage with and highlight Jayco Family of Companies’ content and fellow ambassadors.
- Content Creation: Produce multimedia content (social, written, video, photography) throughout showcases and supports the RV lifestyle.
- Representation: Be an active representative of the Jayco Family of Companies’ brand.
- Creativity: Showcase creativity across different social and content platforms.
- Audience Growth: Grow and extend your audience reach through media and PR on Jayco Family of Companies’ social media and digital platforms.
- Product Development: Have a direct line to Product Development teams.
- Events: Join us at exclusive events and shows.
- Discounts: Have the ability to upgrade or purchase new RVs at a discounted rate.
And this is just the beginning!
Make Your Path with Jayco Family of Companies!
Apply now at: https://www.jaycofamily.com/ambassadors/
